Customers, retail agglomerations and urban place marketing [electronic resource] / Christoph Teller.

By:

Teller, Christoph [spk]

Material type: Film

FilmPublisher number: 3584 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: History of retail agglomerations -- Competition between malls/shopping centres and high streets/town centres -- Retail agglomeration typology -- Store network synergies (agglomeration effects) -- Coopetition between stores in retail agglomerations -- Shopper/customer behaviour -- Place marketing and management -- Retail agglomeration patronage behaviour -- Importance/performance analysis.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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