An overview of strategically-focused retailing [electronic resource] : opportunities and challenges / Joel R. Evans.

By:

Evans, Joel R [spk]

Material type: Film

FilmPublisher number: 3595 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Retailing at a crossroads -- Evolution of retailing -- What retailing encompasses today -- Understanding consumer behavior -- Value-oriented retailing -- Opportunities and challenges -- Strategic benefits of SWOT analysis -- Applying the retailing concept -- Strategic planning process -- Organizational missions -- Goal setting -- Competitive advantages -- Retail organizations -- Human resource management -- Retail image -- Merchandising -- Technology -- Retail database management -- E-tailing -- Social media -- Global retailing.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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