Foreign retailers in China [electronic resource] : the first ten years / Lisa Qixun Siebers.
Material type:
FilmPublisher number: 3609 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Planning and implementing a retail strategyPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (29 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International retailing -- Retail internationalisation -- Opening of China ́ s retail sector -- The WTO agreement -- Institutional changes in China ́ s retail sector -- Retail expansion strategies in China -- Customer orientation -- Ethnocentricity versus empowerment -- Localisation strategies -- Impacts of culture -- Theoretical implications -- Dynamics of Chinese consumers -- Future research.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.