Corporate-level strategy [electronic resource] / Andrew Campbell.
Material type:
FilmPublisher number: 3439 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Strategic managementPublication details: London : Henry Stewart Talks, 2013.Description: 1 online resource (1 streaming video file (50 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Simple large company -- The corporate parent -- Portfolio strategy ́ Management or parenting strategy -- Three reasons for investing in a business -- Good business matrix -- How important is growth -- E.ON ́ s portfolio of businesses 2008 -- Ashridge portfolio display -- Conditions for net added value -- Direct guidance or help -- Encourage/drive synergies -- Create value at parent level -- Ways to manage the group of businesses -- How to design/re-design the parent -- The size/role of the corporate center -- Three elements of group strategy.
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Mode of access: World Wide Web.
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