International marketing [electronic resource] / Kevin Ibeh.

By:

Ibeh, Kevin [spk]

Material type: Film

FilmPublisher number: 3333 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Principles of marketingPublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (62 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Definition and scope -- Differences with intra-national marketing -- Reasons for increasing prevalence -- Key marketing management tasks -- Entry and development modes -- Winning in international markets -- Know why, know how, know what, know who -- Reasons for failure.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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