Exploring organizational identity in strategy work [electronic resource] : towards an embodied metaphor perspective / Claus D. Jacobs.

By:

Jacobs, Claus D [spk]

Material type: Film

FilmPublisher number: 3221 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Strategy as practicePublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Organizational identity -- Strategic management -- Competitive advantage -- Resource-based view -- Strategy work -- Identity work -- Metaphors -- Metaphorical reasoning -- Embodiment -- Embodied metaphors -- Multi-modality -- Multi-modal elicitation -- Strategy as Practice.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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