Services marketing [electronic resource] / Adrian Palmer.
Material type:
FilmPublisher number: 3069 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Principles of marketingPublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Service based economies -- Effects of intangibility, inseparability and perishability -- Designing service processes -- Industrialisation of services -- Service failure and recovery -- The interface between services marketing, operations management and human resource management -- Managing demand and capacity for services -- Service quality -- Service dominant.
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Mode of access: World Wide Web.
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