The marketing environment [electronic resource] / Jim Blythe.
Material type:
FilmPublisher number: 2945 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Principles of marketingPublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Classifying environmental factors -- Influence of Governments -- Economic factors in the environment -- Socio-cultural issues -- Technological factors -- Legal factors in the environment -- Environmentalism and the marketing environment -- Influencing the macro-environment -- The competitive environment -- The industry environment -- The customer environment -- Staff relationships -- Corporate culture -- Resource constraints.
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Mode of access: World Wide Web.
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