Marketing for nonprofit organisations [electronic resource] / Walter Wymer.
Material type:
FilmPublisher number: 3072 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Principles of marketingPublication details: London : Henry Stewart Talks, 2012.Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Other title: - Marketing for nonprofit organizations
- Marketing for non-profit organizations
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Dimensions of nonprofit marketing -- Importance of the nonprofit sector -- Nonprofit brands -- Nonprofit positioning & communication -- Resource attraction -- Division of services -- Categorisation & types of nonprofit organisations -- Challenges faced by the nonprofit sector -- Adoption of marketing approach -- Marketing planning for nonprofit organisations -- Strategic objective and marketing goals -- Guidelines for creating a marketing plan -- Marketing program budget -- Fundraising areas -- Examples of marketing activities.
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Mode of access: World Wide Web.
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