Legal issues relating to new ventures [electronic resource] : protecting your intellectual assets / Andrew J. Sherman.
Material type:
FilmPublisher number: 2914 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. EntrepreneurshipPublication details: London : Henry Stewart Talks, 2011.Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Intellectual & human capital -- Intangible assets & intellectual property types -- Intellectual Asset Management (IAM) -- Intellectual property law -- Patents: key issues -- Trademarks: key issues -- Copyrights: key issues -- Work for hire -- Trade secrets: key issues -- Standards for protection -- Implementing a protection program -- Trade secret litigation -- Trade dress: key issues -- Harvesting process -- Intellectual assets, growth and revenues.
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Mode of access: World Wide Web.
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