Differentiating [electronic resource] / Ian Thomas.
Material type:
FilmPublisher number: 2784 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Pricing on valuePublication details: London : Henry Stewart Talks, 2011.Description: 1 online resource (1 streaming video file (68 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Introduction to differentiation -- What is differentiation? Why is it important? -- Differentiation as a key source of competitive advantage -- Understanding the Product Life Cycle -- The difference between being 'different' and being 'differentiated' -- A 'value curve' of differentiation -- Demand and supply side factors -- 20 ways to differentiate -- 10 key sources which add distinctive values for a customer -- 10 additional key marketing actions which will create and reinforce strong differentiation -- What difference does differentiation make to price? -- Pricing for differentiation -- definitions for value -- The basics of setting differentiated prices -- Conclusion.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.