What is digital asset management [electronic resource] : the discipline and practice of digital asset management / David H. Lipsey.

By:

Lipsey, David H [spk]

Material type: Film

FilmPublisher number: 2880 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital asset managementPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (32 min.) : color, sound)Other title:

title from title frames. What is DAM

Subject(s):

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Contents:

Contents: Various forms of digital assets -- Different kinds of information and storage options -- Evolution of note taking and reference material -- A quick history of DAM -- What DAM is not -- DAM as a discipline -- Organizational considerations in DAM -- The unique challenges of rich media content -- Content economics and monetization as a component of DAM -- Cross-application knowledge as an emerging component of DAM -- The master keys to watch for in DAM.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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