Digital asset management ROI (return on investment) [electronic resource] / Mark Davey.

By:

Davey, Mark [spk]

Material type: Film

FilmPublisher number: 2771 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital asset managementPublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: ROI as it relates to DAM -- Types of DAM -- What is ROI? -- Document management -- Audio of the future -- Content marketing -- Rich media -- Brand control -- Metadata -- The importance of the information -- Knowledge management (KM) -- Trends -- Common mistakes -- Recommendations.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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