Conventional pricing [electronic resource] : a critical review. Part 2 / Ricky Coussins.
Material type: FilmPublisher number: 2782 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Pricing on valuePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Other title:- Conventional pricing Part II : a critical review
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from publisher's website.
Contents: Price strategy -- Strategic approach: understanding the situation regarding price drivers -- Being strategic in relation to price -- Price tactics -- Discounting -- Pricing and the PLC -- Changing prices over time -- Concluding thoughts -- Further reading.
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Mode of access: World Wide Web.
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