Creative ideation [electronic resource] / Lee Parkinson.

By:

Parkinson, Lee [spk]

Material type: Film

FilmPublisher number: 2049 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Experiential marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Setting the scene -- Welcome to the world of the ́ new consumer ́ ́ A definition of experiential marketing -- Creating an experience -- In terms of marketing, what is ́ experience ́ ? -- Creative ideation -- Beyond the ́ creative ́ .

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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Mode of access: World Wide Web.

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