How do you measure the performance and effectiveness of web marketing? [electronic resource] / Jim Sterne.

By:

Sterne, Jim, 1955- [spk]

Material type: Film

FilmPublisher number: 2135 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Online advertisingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (51 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Legacy metrics -- A short history of web analytics -- Server capacity -- Server logs -- Data -- Marketing optimization metrics -- Measuring what you don ́ t control -- Reputation management -- Competitive analysis -- Web metrics potential -- Customer data potential -- Extending web analytics to marketing optimization -- Using web data to manage the business.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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