B2B planning & strategy [electronic resource] : reducing the complexity of planning business-to-business campaigns / John Bottom.
Material type: FilmPublisher number: 2018 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. B2B advertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Other title:- B2B planning and strategy
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Reducing the complexity of planning B2B campaigns -- B2B compared to B2C -- What makes B2B campaigns more complex for planners? -- Product complexity -- Complexity of target audience -- Humanizing the decision making unit -- Complexity of buying process -- Stage by stage approach to the sales cycle -- Activity planning: one step at a time.
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Mode of access: World Wide Web.
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