Co-creation rules [electronic resource] : (or how to create the ooomph factor) / Johnnie Moore, James Cherkoff.
Material type: FilmPublisher number: 1783 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Qualitative market researchPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
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Mode of access: World Wide Web.
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