Marketing major sports venues : [electronic resource] : the Amsterdam ArenA case / Andrea Santini.

By:

Santini, Andrea [spk]

Material type:

FilmPublisher number: 1833 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Sport marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s):

Sports -- Marketing

Online resources:

Contents:

Contents: The marketing of major sport venues: process and main phases -- The complexity of marketing major sport venues -- The relation between marketing & sales and the legal, operational and management structure of a large sport venue -- The case of the Amsterdam ArenA -- The development of large entertainment areas, the ArenA Boulevard.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentations with synchronized narration.

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