Overview of web mining and its applications [electronic resource] / Bamshad Mobasher. Part 2 of 2.

By:

Mobasher, Bamshad [spk]

Material type: Film

FilmPublisher number: 2006 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Data miningPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Other title:

Overview of web mining and its applications : part II

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Contents:

Contents: Web usage mining for E-business analytics -- Typical sources of data and user transactions -- A typical server log -- Usage data preparation tasks -- Levels of aggregation in web usage analysis -- Conceptual representation of user transactions -- Web usage mining as a process -- Common tasks -- Association analysis for E-commerce -- Association rules -- Characterizing user segments via clustering -- Clustering user transactions -- Collaborative filtering -- Web personalization.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

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