Personal contact networks [electronic resource] : an overview and application / Jimmy Hill.

By:

Hill, Jimmy [spk]

Material type: Film

FilmPublisher number: 1852 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Qualitative market researchPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (31 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: An introduction to personal contact networks -- Significance of personal networks for marketing in the context of small to medium sized enterprises (SMEs) -- Inter-organisational relationships (IORs) as a logical development of PCNs.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentations with synchronized narration.

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