Semiotics and market research (the other half of the equation) [electronic resource] / Virginia Valentine.
Material type:
FilmPublisher number: 1816 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Qualitative market researchPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Explaining semiotics; the theory of meaning-production -- Decoding the unconscious communications of brands -- Tracking cultural paradigm shifts and spotting future cultural trends -- Rational and emotional languages -- Slotting semiotics into the market research process -- When, where and how to make the most of its unique contribution.
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