The statistics of segmentation and classification [electronic resource] / Barry Leventhal.
Material type:
FilmPublisher number: 1785 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (47 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: The process of building a segmentation -- Define business objectives -- Obtaining and preparing data -- Stages of the segmentation process -- Extract principal components or key variables -- Method A: identify most discriminatory variables -- Method B: use principal components analysis -- A graphical explanation of principal components -- Cluster analysis -- A graphical view of cluster analysis -- Interpreting clusters -- Testing the segmentation -- Segment migration analysis -- Communicate and deploy the segmentation -- Classifying individuals to segments -- Classification of further individuals Apply existing segmentation model -- Build segment attribution model -- Survey segmentation attribution process -- Summary of main points.
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