Targeting & segmentation in marketing [electronic resource] / Peter Sleight.
Material type: FilmPublisher number: 1820 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Targeting and segmentation in marketingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (17 min.) : color, sound)Other title:- Targeting and segmentation in marketing
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Introduction to the series -- Why classify consumers? -- Different ways to classify consumers -- Demographic classification -- Socio-economic classification -- Behavioral classification -- BMRB ́ s target group index (TGI) -- Attitudinal classification -- Socio-cultural and mind-set typologies -- Psychographics -- ́ DIY ́ attitudinal groups from TGI -- Lifestyles -- Lifestage -- Geodemographics -- Overview of the other talks in this series -- Targeting and segmentation in marketing -- Social grade-50 years old and still very relevant -- Behavioral segmentation -- Geodemographics around the world -- Statistics of segmentation and classification -- Conclusions.
Access restricted to subscribers.
Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
There are no comments on this title.