Understanding business time-to-event problems using survival data mining [electronic resource] / Gordon S. Linoff.

By:

Linoff, Gordon S [spk]

Material type: Film

FilmPublisher number: 1857 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Data miningPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s):

Data mining

Online resources:

Contents:

Contents: Background on survival analysis from a data miner's perspective -- Introduction to key ideas in survival analysis: hazards, survival, competing risks -- Understanding survival and hazard charts -- Quantifying loyalty marketing program -- Voluntary and involuntary churn -- Forecasting.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentations with synchronized narration.

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