Which digital marketing formats work? [electronic resource] / Val-Pierre Genton.
Material type:
FilmPublisher number: 1896 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. B2B AdvertisingPublication details: London : Henry Stewart Talks, 2008.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing ́ s big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI.
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Mode of access: World Wide Web.
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