Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa.
Material type: FilmPublisher number: 1912 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Pharmaceutical marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions.
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