The future of branding within the pharmaceutical industry [electronic resource] / Giles D. Moss.
Material type:
FilmPublisher number: 1934 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Pharmaceutical marketingPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How has consumer branding developed and what are the differences between it and pharmaceutical branding -- Established consumer brand architecture and how to apply it to pharmaceuticals -- Kapferer and Aaker theory and how it can be applied -- The future for branding within pharmaceuticals
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Mode of access: World Wide Web.
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