The dynamics of the hotel customer [electronic resource] / Pamela Carvell.
Material type: FilmPublisher number: 2236 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Marketing hotelsPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (24 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Defining the target market -- Market segments -- Individual business traveller -- Individual leisure traveller -- Leisure groups -- Meetings -- Wedding guests -- Complexity of the decision making process -- Influencing customer choice -- Marketing focus.
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Mode of access: World Wide Web.
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