E-marketing strategy [electronic resource] / Fiona Ellis-Chadwick.

By:

Ellis-Chadwick, Fiona [spk]

Material type: Film

FilmPublisher number: 2297 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Digital marketing best practicePublication details: London : Henry Stewart Talks, 2010.Description: 1 online resource (1 streaming video file (39 min.) : color, sound)Subject(s):

Internet marketing

Online resources:

Contents:

Contents: A well-planned e-marketing strategy can make the difference between being a winner or loser online -- How to identify the strategic potential and critical factors that affect what a company might achieve online -- Instructive framework that can help with the development of a coherent e-strategy and aid business planning.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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