Competing in foreign markets [electronic resource] : a global perspective on national challenges / Michael McDermott.
Material type:
FilmPublisher number: 2585 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: International marketing challenges and the national dimension -- The domestic environment -- Country of origin typology -- International marketing challenges: the macro and micro relationship -- The world class company -- The impact of economic development -- Resource-poor undeveloped markets -- Resource-rich undeveloped markets -- Emerging economies -- Developed country economies -- Country of origin and impact upon international marketing challenges.
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Mode of access: World Wide Web.
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