The global marketing imperative [electronic resource] / Michael Czinkota.

By:

Czinkota, Michael R [spk]

Material type: Film

FilmPublisher number: 2316 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (49 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Trade growth -- Key benefits -- Changing power of governments -- Introduction to new rules of regulation -- New rules of competition -- Only best in class projects -- New meaning of targeting -- Focus on process thinking.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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