Exporting [electronic resource] / Stan Paliwoda.
Material type: FilmPublisher number: 2506 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (64 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What exporting delivers -- Foreign market research problems -- Public policy dimension -- Political intervention in business -- Market entry -- Internationalization benefits -- Where to go and how to do it? -- Envisioning opportunity -- Determinants of export performance -- Four different meanings of ́ yes ́ -- Present and future challenges.
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