Globalization and corporate social responsibility [electronic resource] / Andrew McAuley.

By:

McAuley, Andrew [spk]

Material type:

FilmPublisher number: 2394 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Exporting, international and global marketing managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Globalization -- Drivers and barriers -- Some problems -- Relevance to international marketing -- Why corporate social responsibility? -- High profile cases -- Carroll ́ s pyramid of CSR -- A new business model -- Encouraging CSR -- Impact on marketing.

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Holdings
Item type	Current library	Home library	Status
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	Available

Animated audio-visual presentation with synchronized narration.

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