How do consumers perceive value and price [electronic resource] : understanding value-based pricing / Irene Ng.
Material type:
FilmPublisher number: 2224 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (61 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How consumers perceive value and price -- How companies should go about pricing based on value -- The Expected Net Value (ENV) framework -- Value proposition and value co-creation -- The buyer decision process -- Competition: its influence on the ENV -- Trading off benefits and outlays -- Innovation in reducing expected outlays -- Reducing Pareto loss.
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Mode of access: World Wide Web.
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