Online travel data [electronic resource] : a goldmine of new opportunities / Laurie Garrow [and] Brittany Luke.

By:

Garrow, Laurie A [spk]

Contributor(s):

Luken, Brittany. (Graduate Research Assistant, Georgia Institute of Technology, USA) [spk]

Material type: Film

FilmPublisher number: 2578 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (18 min.) : color, sound)Subject(s):

Online resources:

Contents:

Contents: Development needs triggered by the internet -- Low cost carriers -- Research opportunities -- Revenue management (RM) applications -- 'Choice-based' models -- Under forecasting of chosen alternatives -- New market segmentation -- One way pricing opportunities -- Recapture rate modeling -- Itinerary choice applications.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries		Available

Animated audio-visual presentation with synchronized narration.

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