Practical pricing for the hotel industry [electronic resource] / Warren Lieberman.
Material type:
FilmPublisher number: 2319 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Subject(s): Online resources: | Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Setting the context -- Fundamental principles -- Two sides of revenue management -- A revenue manager ́ s dilemma -- Incremental revenue impact -- Length of stay controls -- Offer presentation -- Booking in excess of capacity -- ́ Invisible ́ revenue -- Critical issues and alternative approaches -- The economics of discounting -- Frequent traveler packages -- Opaque pricing.
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Mode of access: World Wide Web.
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