Fencing in the practice of revenue management [electronic resource] / Michael Zhang.
Material type: FilmPublisher number: 2226 | Henry Stewart TalksSeries: Henry Stewart talks. Marketing & management collection. Practical pricing and revenue managementPublication details: London : Henry Stewart Talks, 2009.Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Online resources:Item type | Current library | Home library | Call number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | Available |
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Business issues surrounding fences -- Issues related to the segmentation process, segmentation enforcement and the implementation of fencing in revenue management -- Presentation of taxonomy of fences -- Specific discussion of the impact of imperfect fences.
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