Global marketing / Svend Hollensen.
Material type:
TextPublication details: Harlow, England : Pearson, 2013.Edition: Sixth editionDescription: pages cmContent type: - text
- unmediated
- volume
- 9780273773160
- 658.8/4 23
- HF1416 .H65 2013
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 1416 HOL (Browse shelf(Opens below)) | c.037725 | Available | BK00460460 |
Browsing Chinhoyi University of Technology Libraries shelves Close shelf browser (Hides shelf browser)
| HF 1416 HOL Global marketing : a decision oriented approach / | HF 1416 HOL Global marketing : a decision- oriented approach / | HF 1416 HOL Global marketing : a decision- oriented approach / | HF 1416 HOL Global marketing / | HF 1416 JEA Global marketing strategy / | HF 1416 JOH Global marketing : foreign entry, local marketing, and global management / | HF 1416 JOH Global marketing : foreign entry, local marketing, and global management / |
Global marketing in the firm -- Initiation of internationalization -- Internationalization theories -- Development of the firm's international competitiveness -- Global marketing research -- The political and economic environment -- The sociocultural environment -- The international market selection process -- Some approaches to the choice of entry mode -- Export modes -- Intermediate entry modes -- Hierarchical modes -- International sourcing decisions and the role of the subsupplier -- Product decisions -- Pricing decisions and terms of doing business -- Distribution decisions -- Communication decisions (promotion strategies) -- Cross-cultural sales negotiations -- Organization and control of the global marketing programme.
There are no comments on this title.