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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller.

By: Material type: TextTextPublisher: Boston : Pearson, 2013Edition: Fourth editionDescription: 590 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273779414 (hbk.) :
  • 0273779419 (hbk.)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HD69.B7 K45 2013
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode
Books Books Chinhoyi University of Technology Libraries Chinhoyi University of Technology Libraries HD 69.B7 KEL (Browse shelf(Opens below)) c.038130 Available BK00458216

Includes bibliographical references and index.

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