Strategic marketing : an introduction / Tony Proctor.
Material type: TextPublication details: London ; New York : Routledge, 2008.Edition: 2nd edDescription: xii, 335 p. : ill. ; 26 cmISBN:- 0415458161
- 9780415458160 (hardback) :
- 9780415458177 (pbk.)
- 041545817X (pbk.)
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.135 PRO (Browse shelf(Opens below)) | c.038362 | Available | BK00457914 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.135 PRO (Browse shelf(Opens below)) | c.038363 | Available | BK00457908 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.135 PRO (Browse shelf(Opens below)) | c.038364 | Available | BK00457911 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.135 PRO (Browse shelf(Opens below)) | c.038365 | Available | BK00457905 | |
Books | Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.135 PRO (Browse shelf(Opens below)) | c.040273 | Available | BK0047098 |
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HF 5415.13 WIL Strategic marketing management : planning, implementation and control / | HF 5415.13. WIN Marketing management / | HF 5415.135 NYA The impact of strategic marketing on the profitability of state financial institutions : a case of Agribank / | HF 5415.135 PRO Strategic marketing : an introduction / | HF 5415.135 PRO Strategic marketing : an introduction / | HF 5415.135 PRO Strategic marketing : an introduction / | HF 5415.135 PRO Strategic marketing : an introduction / |
Includes bibliographical references (p. 317-330) and index.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ✹strategic windows✹ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
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