Marketing : defined, explained, applied / Michael Levens.
Material type:
TextPublication details: Boston : Prentice Hall, c2012.Edition: 2nd edDescription: xi, 371 p. : col. ill. ; 28 cmISBN: - 9780132177153 (pbk. : alk. paper)
- 0132177153 (pbk. : alk. paper)
- 658.8 22
- HF5415 .L47568 2012
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 LEV (Browse shelf(Opens below)) | c.038335 | Available | BK00457801 |
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Includes bibliographical references and index.
Explaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement.
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