Creating powerful brands.

By:

De Chernatony, Leslie, 1953-

Contributor(s):

Material type: Text

TextPublication details: Amsterdam : Boston : Butterworth-Heinemann, 2011.Edition: Fourth edition / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781856178495 (pbk.) :
1856178498 (pbk.)

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 D45 2011

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69.B7 DEC (Browse shelf(Opens below))	c.038892	Available		BK00456714
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 69.B7 DEC (Browse shelf(Opens below))	c.038893	Available		BK00456711

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Previous	HD 69 BIG Management consulting : a guide for students /	HD 69 BRO Manging projects : a team - based approach /	HD 69.B7 DEC Creating powerful brands.	HD 69.B7 DEC Creating powerful brands.	HD 69.B7 KEL Strategic brand management : building, measuring, and managing brandy equity.	HD 69.B7 KEL Strategic brand management : building, measuring, and managing brand equity /	HD 69.B7 KELL Strategic brand management : a European perspective /	Next

Previous edition: Oxford: Elsevier Butterworth-Heinemann, 2003.

Includes bibliographical references and index.

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