Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Material type:
TextSeries: Response booksPublication details: New Delhi : Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010.Description: xix, 262 p. : ill. ; 22 cmISBN: - 9788132105220 (paper back) :
- 8132105222 (paper back)
- 658.8/27 22
- HF5415.1255 .S37 2010
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.1255 SAR (Browse shelf(Opens below)) | c.039060 | Available | BK00456011 | |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.1255 SAR (Browse shelf(Opens below)) | c.039061 | Available | BK0047387 |
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Includes bibliographical references and index.
Thinking about B2B brands -- Brands and B2B markets : putting things in perspective -- Organizational buying and role of brands : the Indian perspective -- Brand management and B2B marketers : a deeper probe -- Creating corporate brands: the key asset of any B2B brand -- Brand TATA : leadership with trust -- Brand L&T : nation building to building nations -- Brand Infosys : excellence in never-ending symphonic marathon -- Brand communications -- Managing marketing communications for B2B markets -- Websites and B2B brands : a low-cost goldmine lying unexplored -- Holistic brand management -- Holistic brand management : six cases of B2B brands -- The future challenges -- Beyond exports : creating Iindian global brands--reality and possibilities -- Rekindling their aspiration through the idea of brands -- Reflections and afterthoughts.
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