Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
Material type:
TextPublication details: London : Kogan Page, c2012.Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmISBN: - 9780749464271 :
- 0749464275
- 9780749464288
- 0749464283
- HF5415.1265 .R93 2012
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415.1265 RYA (Browse shelf(Opens below)) | c.039062 | Available | BK00456010 |
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| HF 5415.1265 MIS Customer service in retailing / | HF 5415.1265 REE Electronic marketing : integrating electronic resources into the marketing process / | HF 5415.1265 RIC Internet marketing : readings and online resources / | HF 5415.1265 RYA Understanding digital marketing : marketing strategies for engaging the digital generation / | HF 5415.1265 SMI EMarketing excellence : the heart of ebusiness / | HF 5415.1265 SMI EMarketing excellence : the heart of ebusiness / | HF 5415.1265 STR E-marketing / |
Includes index.
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?.
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