Marketing management : text and cases / by Rajiv Lal, John A Quelch and V. Kasturi Rangan.
Material type:
TextPublication details: New Delhi : Tata McGraw- Hill, 2005.Description: xiii, 812 p : ill ; 24 cmISBN: - 00706033952 :
- 658.8 19
- HF5415.13 .M3523 1986
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 LAL (Browse shelf(Opens below)) | c.039068 | Available | BK00455910 |
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| HF 5415 KUR Principles of marketing 2006 / | HF 5415 KYA Successful marketing in the 21st century : the imperatives, concepts and challenges / | HF 5415 LAF Managing brands : a contemporary perspective / | HF 5415 LAL Marketing management : text and cases / | HF 5415 LAM Marketing / | HF 5415 LEE Social marketing : changing behaviors for good / | HF 5415 LEE Social marketing : changing behaviors for good / |
Includes bibliographies.
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