An assessment of the effectiveness of branding strategy on corporate performance : a case of African Sun Ltd Group of Hotels / Enock C. Masimbe.

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TextPublication details: 2013.Edition: edDescription: xiii, 128 p. : ill ; cmSubject(s):

Dissertation note: Dissertation (Msc.)--Chinhoyi University of Technology, 2013.

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Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HD 59.2 MAS (Browse shelf(Opens below))	SP	Available		BK00445187

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Dissertation (Msc.)--Chinhoyi University of Technology, 2013.

Includes bibliographical references (p.106-115) and abstract.

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