Essentials of marketing communications / Jim Blythe.

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Material type: Text

TextPublication details: New York : FT/Prentice Hall, 2006.Edition: Third editionDescription: xii, 332 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Books	Chinhoyi University of Technology Libraries	Chinhoyi University of Technology Libraries	HF 5415 BLY (Browse shelf(Opens below))	c.040280	Available		BK0047349

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Previous	HF 5415 BEA Marketing operations 2001-2002 /	HF 5415 BIC Cyberstrategy : business strategy for extranets, intranets and the internet.	HF 5415 BLY Marketing /	HF 5415 BLY Essentials of marketing communications /	HF 5415 CAN Basic marketing : principles and practice. /	HF 5415 CAP Managing marketing in the 21st century : developing and implementing the market strategy /	HF 5415 CAP Managing marketing in the 21st century : developing and implementing the market strategy /	Next

Includes bibliographical references and index.

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