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Marketing research : a practical approach / Bonita Kolb.

By: Material type: TextTextPublisher: Los Angeles : SAGE, 2008Description: xiii, 292 pages ; 24 cmISBN:
  • 1412947960 (hbk.)
  • 9781412947961 (hbk.)
  • 1412947979 (pbk.)
  • 9781412947978 (pbk.) :
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .K59 2008
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Includes bibliographical references (pages [280]-287) and index.

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