Managing brands : a contemporary perspective / by Sylvie Laforet.
Material type:
TextPublication details: London : McGraw-Hill, 2010.Edition: edDescription: xxiv, 412 p. : ili. ; cmISBN: - 9780077117481 :
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Chinhoyi University of Technology Libraries | Chinhoyi University of Technology Libraries | HF 5415 LAF (Browse shelf(Opens below)) | c. 037551 | Available | BK00461453 |
Browsing Chinhoyi University of Technology Libraries shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| HF 5415 KUR Principles of marketing / | HF 5415 KUR Principles of marketing 2006 / | HF 5415 KYA Successful marketing in the 21st century : the imperatives, concepts and challenges / | HF 5415 LAF Managing brands : a contemporary perspective / | HF 5415 LAL Marketing management : text and cases / | HF 5415 LAM Marketing / | HF 5415 LEE Social marketing : changing behaviors for good / |
Includes bibliography and index.
There are no comments on this title.